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EU wants to ban 'sexist' TV commercials
Chris Irvine
London
Telegraph
Friday, Sept 5, 2008
MEPs want TV regulators in the EU to set guidelines which would
see the end of anything deemed to portray women as sex objects
or reinforce gender stereotypes.
This could potentially mean an end to attractive women advertising
perfume, housewives in the kitchen or men doing DIY.
Such classic adverts as the Diet Coke commercial featuring the
bare-chested builder, or Wonderbra's "Hello Boys" featuring
model Eva Herzigova would have been banned.
The new rules come in a report by the EU's women's rights committee.
(Article continues below)
Swedish MEP Eva-Britt Svensson urged Britain and other members
to use existing equality, sexism and discrimination laws to control
advertising.
She wants regulatory bodies set up to monitor ads and introduce
a "zero-tolerance" policy against "sexist insults
or degrading images".
Full
article here
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