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Account Management
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Holding the Earth hostage

Carrie Lukas
Washington Times
Tuesday, April 8, 2008

It's well known that bad news sells more papers and attracts more viewers than good news. Something works even better than bad news: A story about a threat with the potential to harm our families and society.

As Christopher Booker and Richard North detail in "Scared to Death: From BSE to Global Warming: Why Scares Are Costing Us the Earth," recent decades have witnessed a flurry of scares that have gripped the public. These scares exact high costs: Wrong-headed policies are put in place that make us more vulnerable instead of less; costly measures are taken that disrupt economies and the public needlessly worries and changes their lives to response to the latest media bogeyman.

Mr. Booker and Mr. North identify a dynamic through which a marginal public concern mushrooms into a full-blown scare — from salmonella and mad cow disease to DDT and asbestos, and focus on what may be the greatest, most costly scare of all: Global warming.

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Competing factions drive a scare's progress. There are pushers "whose interest is to promote the scare and to talk it up, such as scientists for whom it provides the promising of winning public attention or further funding," and blockers whose interest is to downplay it. The lay reader is unlikely to be surprised at the role that the media and politicians play in sensationalizing a threat.

More jarring is the role that the scientific community plays. As the authors write: "At the heart of every scare we have looked at has been a group of scientists or technical experts making a wrong or exaggerated guess on the basis of what eventually turns out to be inadequate data."

The most compelling example of this dynamic and the misuse of science is global climate change. Mr. Booker and Mr. North caution readers by exploring how the current "consensus" came to be, the political forces that have pushed these conclusions and the competing explanations for the warming trend that have often been suppressed by those vested in human-caused climate change.

Full article here.

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