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Giuliani hires controversial
image firm
AP
Friday Aug 24, 2007
Republican presidential contender Rudy Giuliani has a new
team of media consultants with a strong record of electing GOP
candidates, sometimes using controversial ads.
The team is led by Heath Thompson and his Dallas-based firm,
Scott Howell & Company. Thompson, as director of President
Bush's 2000 campaign in South Carolina, helped Bush to an 11-point
victory in that state.
Last year, a commercial
made by Thompson's firm for Tennessee's U.S. Senate race was criticized
for what the NAACP and others said were racial
overtones.
Run by the Republican National Committee against Democrat Harold
Ford, who is black, the ad showed a white woman saying she had
met Ford at a Playboy-sponsored party. As the ad ended, the woman,
her shoulders bared, whispered into the camera, "Harold,
call me."
The NAACP said the commercial played to prejudices about black
men and white women, and Republican Bob Corker, who won the Senate
seat, called the ad tacky. The RNC denied any racial subtext but
asked TV stations to stop running the commercial.
(Article continues below)
The firm's client roster has included Sens. John Thune of South
Dakota, Norm Coleman of Minnesota, Jim DeMint of South Carolina,
Saxby Chambliss of Georgia and Kay Bailey Hutchison of Texas.
Clients who lost 2006 Senate races include former Rep. Mark Kennedy
of Minnesota, former Sen. Jim Talent of Missouri and Oakland County
Sheriff Mike Bouchard in Michigan.
Also on the Giuliani team are Chris Mottola and Associates, BrabenderCox
and Crossroads Media, a media services firm. Chris Mottola was
a consultant to former New York Gov. George Pataki; John Brabender
advised former Pennsylvania Sen. Rick Santorum.
Giuliani adviser Chris Henick said: "This group will be
instrumental in communicating Mayor Giuliani's strong leadership,
proven record as an experienced executive and optimistic vision
to Americans."
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