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Weak Dollar Draws Record NYC Tourism

CBS
Monday January 14, 2008

With a falling dollar sweetening the deal, a rising number of international travelers chose the city as their destination in 2007, spurring a record-setting year that saw visitors spend an estimated $28 billion in the metropolis, tourism officials said.

With a final count still pending, the city's tourism office said Sunday that an estimated 46 million people had visited the city in 2007 -- up 5 percent from the year before. The jump was largely due to visitors from other countries, who numbered an estimated 8.5 million -- a growth of 17 percent.

George Fertitta, chief executive of city tourism office NYC & Company, said the visitors were drawn by more than a favorable exchange rate and the city's international marketing efforts.

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"The city is more vibrant, cleaner and safer -- and it's just more exciting than ever before," he said. "It really is experiencing a great moment. Almost everything is functioning on all cylinders, from the performing arts to the museums to the theater and restaurants."

The portion of the city's tourists who were from other countries had dwindled since the Sept. 11 attacks, and last year's growth returned the ratio to pre-2001 levels.

The city has been working to draw such international visitors, who stay longer and spend more money. NYC & Company has launched an overseas television, print and billboard campaign, and in 2007 it more than doubled its marketing offices overseas, targeting countries including China, Brazil and Canada.

Full article here.

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