Murdoch To Push Climate Change Propaganda
Acclimatising viewers to future government policy on climate change

Friday, May 11, 2007

Rupert Murdoch's News Corporation is to push climate change propaganda through it's programming and media output in an effort to cause people to change their behavior and become more green.

At an event held this morning in midtown Manhattan and webcast to all News Corp. employees, Murdoch vowed to "weave climate messaging into the content and programming of News Corp.'s many holdings."

"The challenge is to revolutionize the [climate change] message," Murdoch told the crowd. He emphasized the need to "make it dramatic, make it vivid, even sometimes make it fun. We want to inspire people to change their behavior."

Murdoch's media empire encompasses Fox News, 20th Century Fox, HarperCollins, MySpace.com, and dozens of newspapers in Australia, the U.K., the U.S., and beyond.

"Our advertisers are asking us for ways to reach audiences on this issue," Murdoch said. He also argued that the new climate strategy would reduce energy costs, help the company recruit top talent, and provide "a chance to deepen our relationships with our viewers, readers, and web users."

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News Corp. Vice President of Business Development Roy Bahat commented "It will naturally become more prevalent throughout our programming, be it sitcoms or news. We are asking all of our creative leaders to incorporate climate change in ways that would make drama more dramatic, or comedy funnier, or news more relevant -- ways that inspire viewers to bond with the program."

Political bodies such as the UN and the IPCC have announced that the debate on man-caused climate change is over despite a great deal of opposition from large swathes of the scientific community, and are pushing for a global tax on carbon emissions.

We can now expect to see such solutions to climate change written into News Corp. owned sit-coms and dramas in a propaganda placement style just as government policy on terrorism and torture has been placed favourably within shows such as 24 or Threat Matrix.

Earlier this year Murdoch admitted that he had attempted to "shape public opinion" on the war in Iraq in favour of the Bush administration.

Related articles:

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Global Warming: Not the End of the World as We Know It

Global warming debate 'irrational': scientists



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