Rupert Murdoch's News Corporation is to push climate
change propaganda through it's programming and media output
in an effort to cause people to change their behavior
and become more green.
At an event held this morning in midtown
Manhattan and webcast to all News Corp. employees, Murdoch
vowed to "weave climate messaging into the content
and programming of News Corp.'s many holdings."
"The challenge is to revolutionize
the [climate change] message," Murdoch told the crowd.
He emphasized the need to "make it dramatic, make
it vivid, even sometimes make it fun. We want to inspire
people to change their behavior."
Murdoch's media empire encompasses Fox News,
20th Century Fox, HarperCollins, MySpace.com, and dozens
of newspapers in Australia, the U.K., the U.S., and beyond.
"Our advertisers are asking us for
ways to reach audiences on this issue," Murdoch said.
He also argued that the new climate strategy would reduce
energy costs, help the company recruit top talent, and
provide "a chance to deepen our relationships with
our viewers, readers, and web users."
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News Corp. Vice President of Business Development
Roy Bahat commented "It will naturally become more
prevalent throughout our programming, be it sitcoms or
news. We are asking all of our creative leaders to incorporate
climate change in ways that would make drama more dramatic,
or comedy funnier, or news more relevant -- ways that
inspire viewers to bond with the program."
Political bodies such as the UN and the
IPCC have announced that the debate on man-caused climate
change is over despite a great deal of opposition from
large swathes of the scientific community, and are pushing
for a global tax on carbon emissions.
We can now expect to see such solutions
to climate change written into News Corp. owned sit-coms
and dramas in a propaganda placement style just as government
policy on terrorism and torture has been placed favourably
within shows such as 24 or Threat Matrix.
