If you haven’t had your fill of global warming alarm,
there could be even more coming to the Internet.
Dr. Heidi Cullen, The Weather Channel’s “climate
expert,” according to Weather.com, and host of “Forecast
Earth,” was a panelist at the forum “Covering
a Changing Climate: The Media Challenge” held at Harvard
University in Boston, Mass., on April 30. She told the audience
she was looking to use the Internet – primarily Weather.com
and Google Earth – to add visual elements to her message.
“[I] split my time between The Weather Channel and
this think tank in Princeton and one of the things we’ve
been trying to do is work with Google Earth essentially. And
for me, coming from The Weather Channel, the most powerful
tool that exists is Weather.com and you type in your zip code
and you get a forecast out five days.”
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TWC’s Weather.com is one of the most visited Web sites
on the Internet. It frequently ranks in the top five of the
“News and Media Category Weekly Report” put out
by Hitwise, a firm that monitors Web traffic.
Cullen joined the think tank Climate Central in January
2008. The group “is about using the best science to
build a road map for the future in order to help us navigate
the tough choices ahead,” she said to Variety on January
17.
She said one of the most-asked questions about climate change
she is confronted with refers to coastal flooding.
“And literally, what single question I get asked the
most is, ‘You know, I own coastal property – should
I sell it?’ Things like that,” Cullen said. She
likened precautions against the threat of a house fire to
dealing with global warming as it pertained to coastal erosion.
She said one of her goals is to create a model using Google
Earth that will simulate the effects of climate change in
high-resolution that the public can grasp, but not just in
the long-term, like 2100, but in the near-term, 2030.
Full
article here.