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Weather Channel's Cullen Hopes to Push Global Warming Agenda on Weather.com

Jeff Poor
Business & Media Institute
Friday, May 2, 2008

If you haven’t had your fill of global warming alarm, there could be even more coming to the Internet.

Dr. Heidi Cullen, The Weather Channel’s “climate expert,” according to Weather.com, and host of “Forecast Earth,” was a panelist at the forum “Covering a Changing Climate: The Media Challenge” held at Harvard University in Boston, Mass., on April 30. She told the audience she was looking to use the Internet – primarily Weather.com and Google Earth – to add visual elements to her message.

“[I] split my time between The Weather Channel and this think tank in Princeton and one of the things we’ve been trying to do is work with Google Earth essentially. And for me, coming from The Weather Channel, the most powerful tool that exists is Weather.com and you type in your zip code and you get a forecast out five days.”

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TWC’s Weather.com is one of the most visited Web sites on the Internet. It frequently ranks in the top five of the “News and Media Category Weekly Report” put out by Hitwise, a firm that monitors Web traffic.

Cullen joined the think tank Climate Central in January 2008. The group “is about using the best science to build a road map for the future in order to help us navigate the tough choices ahead,” she said to Variety on January 17.

She said one of the most-asked questions about climate change she is confronted with refers to coastal flooding.

“And literally, what single question I get asked the most is, ‘You know, I own coastal property – should I sell it?’ Things like that,” Cullen said. She likened precautions against the threat of a house fire to dealing with global warming as it pertained to coastal erosion.

She said one of her goals is to create a model using Google Earth that will simulate the effects of climate change in high-resolution that the public can grasp, but not just in the long-term, like 2100, but in the near-term, 2030.

Full article here.

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